ISSUE No.73 CHANEL

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B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS, B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN LEAF THROUGH WITH EASE.

 

 

[BRAND STORY]
Chanel, a global luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The brand offers a broad range of luxury products encompassing ready-to-wear clothing, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewelry, and watches with a network of 198 Chanel fashion boutiques worldwide including the legendary 31 rue Cambon address in Paris. Chanel is also renowned for its haute couture presented in Paris. Under the creative direction of Art Director Karl Lagerfeld, Chanel is dedicated more than ever to ultimate luxury, quality, and exceptional savoir faire.

 


INTRO

EDITOR’S LETTER

COMMENTS
Chanel’s powerful influence revealed in commentary by media and public figures


QUINTESSENCE
Definition of fashion and luxury by Gabrielle Chanel and Karl Lagerfeld


AT THE GRAND PALAIS
Where Chanel showcases the magic of its collections in creative renditions of Paris


OPINION
Eric Pfrunder, Chanel Image Director


RUNWAY
Chanel’s world view reflected in its Spring-Summer 2019 Ready-to-Wear Collection


PEOPLE
Caroline de Maigret, Chanel global ambassador, and Michel Gaubert, sound designer


AFTER THE SHOW
Lily Taïeb, actress and model, and Soo Joo, Chanel brand ambassador and model, speak about the Chanel brand


PEOPLE
Gee Eun, creative director of YG Entertainment, and Laure Hériard Dubreuil, founder of The Webster


PUBLICATION
Chanel’s heritage and world view represented in art publications


AT HER APARTMENT
Chanel’s 31 Rue Cambon apartment housing the eclectic objects that inspired Chanel collections


OPINION
Amanda Harlech, creative consultant


PERSONAL STYLE
Five people speak about the joy of styling with Chanel items


TALKS
Chanel described by Justine Picardie, editor-in-chief of Harper’s Bazaar UK, and Kwangho Shin, editor-in-chief of Vogue Korea


AT PLACE VENDÔME
The Watches and Fine Jewelry boutique and other workshops located at Place Vendôme


GRASSE
Authenticity of Chanel perfumes preserved by Pégomas in Grasse and Olivier Polge, Chanel’s fourth generation perfumer


OPINION
Lucia Pica, Chanel Global Creative Makeup & Color Designer


AT THE BOUTIQUE & SPA
Chanel Le Marais Beauté, delivering the brand’s narrative, and Chanel au Ritz Paris Spa, maximizing the values suggested by Chanel skincare


CREATION
Chanel’s classic items featured and reiterated


CRAFTSMANSHIP
Four ateliers inheriting the tradition and heritage of the Chanel legacy


BRAND STORY
The life of Gabrielle Chanel, creator of a distinctive fashion empire, and the timeless brand’s influence throughout the years


INTERVIEWS
Virginie Viard, Chanel Creative Studio Director, and Bruno Pavlovsky, President of Chanel Fashion


ARCHIVE
Themes introduced in collections over the past two years


COMMUNICATIONS
Chanel’s traditional values communicated through new media


MONSIEUR
Iconic men who helped Chanel expand into the men’s category


REFERENCES
OUTRO