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ISSUE No.70 PORSCHE

$18.90Price

[BRAND STORY]

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.

 

[CONTENTS]

INTRO

 

PUBLISHER’S NOTE

 

THE DREAM CAR

Admirations of Porsche and 24 their praise-worthy features in the media

 

MEET THE DRIVERS

The value of the Porsche brand as testified by the members of the Porsche Club of America

 

OPINION

Karl-Heinz Volz, Head of Customer Center Individualization

 

PERSONALIZATION

Step-by-step process of custom Porsche manufacture at Porsche Exclusive

 

ORIGIN 

The high-performance components hidden inside the body

 

ENGINEERING

Eight key elements that characterize Porsche engineering

 

OPINION

Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

 

ATTRACTION

The brand as experienced by Porsche owners

 

LIFESTYLE

Stylish elements found in the personal spaces and lifestyles of Porsche owners

 

OPINION

Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

 

IN CALIFORNIA

The status of Porsche and the car culture in the automotive mecca of Southern California

 

IN TOKYO

Porsche culture in Tokyo, the city of aficionados

 

BRAND STORY

Why Porsche has become the world’s most desired sports car

 

PORSCHE DESIGN STUDIO

21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

 

INSIDERS

The Porsche philosophy, people, and design defined by the insiders at Porsche

 

TALKS

The secret to Porsche’s success as told by automotive journalists

 

INTERVIEW

Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

 

FIGURES

The glory days of Porsche and the scale of its current success seen through numbers

 

REFERENCES

OUTRO