• 블랙 인스 타 그램 아이콘
  • 블랙 페이스 북 아이콘

© 2018 by N© 2014 by  by NoTag Group _ This product is protected under the intellectual property rights including patent, design right, and copyright. Anyone who uses this information without permission, copies it, and sells similar products is subject to civil and criminal legal penalty. 

ISSUE No.63 IKEA

$22.00Price

[BRAND STORY]

Ikea began in 1943 as a mail-order business in the small town of Älmhult, Kronoberg in southern Sweden. Today, Ikea has grown to become a global home furnishing brand with an unequaled reputation in 49 countries around the world. In line with its vision“to create a better everyday life for the many people,” Ikea brings its philosophy of democratic design to bear on every aspect of its products, from form to function, quality, sustainability, and low price, and on every phase of its work from product development to production, supply, and sales.

 

[CONTENTS]

INTRO

 

EDITOR’S LETTER

 

OVERVIEW

The current trends and influences of Ikea over the last 10 years noted by the media 

 

A WALK THROUGH THE TOWN

The meaning of residence observed through the daily life of Västra hamnen in southern Sweden

 

HOME VISIT

Ikea users in different cities talk about their homes

 

OPINION

Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems

 

LIFE AT HOME REPORT

The Life at Home Report, inspired by everyday lives in homes across the world

 

PROTOTYPING

Visit the Prototype Shop, where Ikea designs are refined

 

OPINION

Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design

 

LINEUP

Eight key concepts and product lines that highlight Ikea’s philosophy

 

VALUES

Four principles that make Ikea an unrivaled brand

 

DO IT YOURSELF

A beginner and a veteran tackle the DIY assembly process

 

INTO THE STUDIO 

Ikea Communications, where all of Ikea’s images are made

 

CATALOG

The Ikea catalog, read by more than 200 million consumers in 35 languages

 

STORE VISIT

The strategies and characteristics of Ikea stores

 

TASTING THE MOMENT

Ikea’s food operations reflect the identity of its birthplace

 

SWEDISH TABLE

Recipes made with ingredients sold at Ikea

 

INTERIORS

Homes and commercial spaces decorated with Ikea products

 

INSIDE SPACE10

Space10, a research lab for innovation of life and home established by Ikea’s outside investment

 

OPINION

Carla Cammilla Hjort Co-founder and Director, Space10 Simon Caspersen Co-founder and Communication Director, Space10

 

LABS

The evolving concepts of furniture through the works of four young designers

 

THE DEMOCRATIC WAY

The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies

 

BRAND STORY

Smart brand strategy contributing to Ikea’s growth

 

INGVAR KAMPRAD

The words of Ikea’s founder that have become the guiding spirit of the brand

 

TEST LAB

The values of democratic design are put to the test in the Ikea Test Lab

 

STATEMENT

The Democratic Design Days where the Ikea communicates its visions

 

COLLABORATIONS

Four collaborations that reveal the brand’s openness and future-oriented perspective

 

MARKET STUDY

Ikea’s inroads into the Korean market as told by André Schmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea

 

INTERVIEW

Marcus Engman Head of Design, Ikea of Sweden

 

FIGURESS

Numbers and figures that show the global currents and brand values

 

REFERENCES

OUTRO