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ISSUE No.62 MOLESKINE

$18.90Price

[BRAND STORY]

Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.

 

[CONTENTS]

INTRO

 

EDITOR’S LETTER

 

MEMORY LANE

Memories of Moleskine notebooks

 

TIMELINE

A chronicle of core Moleskine items over the ages

 

INTO THE MARKET

The Moleskine shop and cafe in Milan, Italy

 

OPINION

Isabelle Boinot, artist

 

LINEUP

Moleskine’s brand-defining product family

 

VALUES

Symbolic elements of Moleskine’s trademark notebook

 

ALTERNATIVES

Competitors with their own edge

 

OPINION

Young-man Huh, cartoonist

 

MY TOOLS

The people who use Moleskine as part of their toolkit

 

ON THE DESK

Moleskines on a creative’s desk

 

OPINION

Sylvie Betard, stationery brand founder

 

SHOPS

Retail presence of Molekine in three European cities

 

PAIRING

Products that look even better with Moleskine

 

RECORDED

The power of records

 

BRAND STORY

Moleskine’s birth and growth

 

MANUFACTURING

A manufacturing process that prioritizes the environment

 

COLLABORATION

Special releases created through various brand collaborations

 

CREATIVE RELATIONSHIP

Moleskine’s four languages of creation

 

TIMELESS THOUGHTS

In the words of artists who created the Moleskine stories

 

INTERVIEW

Arrigo Berni, Moleskine CEO

 

FIGURE

Moleskine in numbers

 

REFERENCES

OUTRO