Magazine B_ISSUE No.58 PORTLAND

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[BRAND STORY]

Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene. Although Portland is not known for its architectural wonders or trendy shopping districts like New York or London, the city is bubbling with creativity, with products and artwork made with traditional techniques and local materials as well as alternative forms of businesses that were born of passion.

 

[CONTENTS]

INTRO

 

EDITOR’S LETTER 

 

LANDMARK

Portlanders, the landmarks of Portland

 

PART 1. GOOD LIVING

The healthy local business culture built by Portland’s people pursuing a better life

 

COFFEELAND

Portland’s coffee roasteries seek identity and originality as independent roasteries

 

PART 2. CRAFTSMANSHIP

The craftsmanship of Portland: a spirit of adding newness to traditional ways

 

PART 3. DIY

DIY culture emerges from the self-made and collaborative life of Portlanders

 

PORTLANDERS

A day of three Portlanders and their stories

 

MADE IN PDX

Items made in Portland seen through the lenses of a camer

 

CREATIVENESS

The brands fueling the creativity of Portland

 

PARTNERSHIP

The local community: the source of growth for small businesses in Portland

 

PART 4. ALTERNATIVE

Businesses born in search of otherness or alternative solutions

 

PART 5. WEIRDNESS

People who create new values with their own unique energy

 

A DAY OF MUSIC

Portland’s music scene explored with guidance from a local record label expert

 

OUTSIDERS’ VIEW

포틀랜드 밖에 사는 이들의 시선으로 바라본 포틀랜드

 

WAY OF LIVING

세 명의 필자가 경험한 포틀랜드의 일상적 풍경

 

CONTEXT

The political and social dynamics of Portland, Oregon, viewed through the media

 

FIGURES

Portland by the numbers 

 

OUTRO

 

 

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