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ISSUE No.42 STAR WARS

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[BRAND STORY]

The first Star Wars film was released in 1977. Over the past four decades, this chronicle of galactic war and adventure has established itself as an American pop culture icon, generating tremendous revenue and attracting an enormous fandom across the globe. During that time, Star Wars has grown into a universe all its own, spawning TV series, video games, toys, and theme parks. The audio and visual technologies used in the films have also provided a foundation for Industrial Light & Magic and Skywalker Sound, two film production companies that have had a far-reaching impact on the film industry.

 

[CONTENTS]

PUBLISHER’S NOTE

 

NEWS

Star Wars news collected from the worldwide press after Disney’s acquisition of Lucasfilm

 

CAST

Interviews with the Star Wars: Episode VII The Force Awakens cast at Disney’s D23 Expo

 

INTRO

 

OPINION

Toshio Furusawa, CEO of a film production & distribution company

 

MERCHANDISING

Star Wars publications and products show the franchise’s commercial value

 

VERSUS

A comparison of media franchises that have developed a wide range of content from a single creative source

 

OPINION

Steve Sansweet, owner of the world’s largest Star Wars collection

 

FANDOM

Diverse Star Wars fan activities and their influence

 

MECCA

Hubs of Star Wars fandom

 

OPINION

Jiwoong Huh, film critic

 

STAR WARS GENERATION

The generation-wide experience and solidarity created by the Star Wars franchise has evolved into a shared sentiment and culture

 

B'S CUT

Open Your Eyes

Facing the Star Wars characters

 

BRAND STORY

A Star Wars story: A franchise rises to become an icon of American pop culture

 

CHRONICLE

The social background and major events in the film industry that coincided with the rise of Star Wars as a cultural phenomenon

 

MEDIA REPORTS

Global press reports on Star Wars

 

LUCASFILM

Lucasfilm’s achievements and their significance in the film industry

 

REPUTATION

Star Wars rankings, awards, and nominations

 

DISNEY

Disney’s story and interviews with Kathleen Kennedy and J.J. Abrams, two pillars of the Star Wars franchise since Disney’s acquisition of Lucasfilm

 

GEORGE LUCAS

George Lucas from the critic’s point of view

 

FIGURES

Numbers demonstrating the values of Star Wars-branded products, the scale of its fandom, and other miscellaneous data

 

FROM THE EDITOR IN CHIEF

The core values of the Star Wars brand defined by the Editor in Chief