• 블랙 인스 타 그램 아이콘
  • 블랙 페이스 북 아이콘

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ISSUE No.41 ROLEX

$18.90Price

[BRAND STORY]

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

 

[CONTENTS]

INTRO

 

PUBLISHER’S NOTE

 

NEWS

Rolex news and rumors from press around the world

 

PROS AND CONS

Comments on Rolex made by watch specialists

 

OPINION

Sungwon Jang, watch repair craftsman

 

LINEUP

Rolex watches categorized by symbolism and function

 

LINEUP

Rolex watches categorized by symbolism and function

 

SIGNATURES

Some of the signature elements of Rolex watches that define modern watches

 

VERSUS

Comparisons of Rolex models that set standards for functionality and the market

 

OPINION

Shigeharu Aritake, antique watch dealer

 

SECOND HANDR

Selling vintage Rolex watches

 

INSPIRATION

The sublime symbolism of a Rolex goes beyond that of a simple wristwatch

 

CRITICS

Perspectives on the values that Rolex has established as a brand

 

B'S CUT

Standard

Images of Rolex watches as a timeless standard

 

BRAND STORY

Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition

 

MANUFACTURERS

Rolex’s four manufacturing facilities embody the essence of the brand’s technology

 

WORD OF MOUTH

Interesting rumors about the highly secretive brand

 

FILMS

Rolexes in movies boast a classic image and a diversity of usage

 

COMMUNICATIONS

Rolex advertising campaigns by category

 

MARKET

Footsteps of the three big players leading the global high-end watch market

 

FACTS

The growth of the Swiss watch industry and Rolex’s brand power in numbers

 

FIGURES

Rolex’s production and operations in numbers

 

FROM THE EDITOR IN CHIEF

Rolex’s core values defined by the Editor in Chief

 

OUTRO