Magazine B_ISSUE No.34 LEICA

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[BRAND STORY]

From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.

 

[CONTENTS]

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Comments from Leica users across the globe and records of the moments they have shared with Leica

 

INTO THE SHOPS

Scenes from Leica stores around the world

 

OPINION

Jeffrey Hirsch, owner of the New York camera shop Foto Care

 

INNER SPACE

Product Scenes
Leica’s unique show window displays revealing the brand’s identity

Basic Lineup
Classic product lineups encompassing Leica’s past, present, and future

Extended Lineup
Products born out of Leica’s confidence and spirit of collaboration

 

VS

Function
A look at Leica’s attempts to differentiate itself in the digital market

 

OPINION

Film director Chan-wook Park

 

SHOPS

Independent Dealers
Independent dealers retailing Leica products in their own ways

 

USER CHOICE

Attachment
Four Leica users who each have different reasons for liking the brand

 

BRAND TO BRAND

Media Inspiration
Leica users talk about the media outlets that inspire them

 

OPINION

British conceptual artist Rolf Sachs

 

THE DECISIVE MOMENT

Artworks
Records of the scenes captured by 10 photographers

Tools
The value of Leicas as tools

Stories
The philosophies and attitudes of 10 photographers

The Field
Photographers capturing photos in the field

 

BRAND STORY

Leica’s unique philosophy and technologies helped it rise from its origins as a small microscope maker to the peak of the camera industry

 

PARTNERSHIP

Leica’s partners share common business or cultural experiences with the German camera company

 

TIMELINE

An analysis of the global camera market with a chronology of significant events

 

RECOGNITION

The prestige of the Leica seen in comments by public figures

 

QUOTES

Quotes by Leica CEO Alfred Schopf

 

FIGURES

Significant figures in the history of Leica

 

FROM THE EDITOR IN CHIEF

The Editor in Chief offers his observations on Leica’s core values

 

OUTRO

 

About Us

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