• 블랙 인스 타 그램 아이콘
  • 블랙 페이스 북 아이콘

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ISSUE No.32 RIMOWA

$18.90Price

[BRAND STORY]

Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.

 

[CONTENTS]

INTRO

 

PUBLISHER’S NOTE

 

COMMENTS

Rimowa comments and reviews from SNS and the web

 

OPINION

Luggage store CEO Daniel Barkany

 

MARKETS

Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning

 

INNER SPACE

Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems

 

OPINION

Editor in Chief of Leon Korea Dongheon Shin

 

USER CHOICE

Travel Records 
Trips recorded in stickers on Rimowa bags

 

BRAND TO BRAND

Premium Tech Items
Other high-tech items chosen by Rimowa users

 

 

OPINION

President of Évasion, a club for hotel reservations Edmond de Fontenay

 

INFLUENCE

Travel-Themed Brands 
These travel-inspired brands bring unique character to the travel products market

 

LIFESTYLE

Guidance
Rimowa users tell B about a few services that improve the quality of travel

 

B’S CUT

Departures and Arrivals
Photo essay by Seungchul Yang

 

BRAND STORY

Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.

 

ADVERTISEMENTS

Rimowa advertisements from the company’s early days to the present

 

CAMPAIGNS

Some of Rimowa’s most memorable campaigns

 

RIMOWA IN MOVIES

Rimowa products in the movies

 

QUOTES

Quotes from CEO Dieter Morszeck

 

TIMELINE

Milestones in the history of travel and luggage

 

FIGURES

The global luggage market and key brands

 

VS

Comparative analysis of Rimowa product lines

 

FROM THE EDITOR IN CHIEF

The Editor in Chief comments on Rimowa’s core values

 

OUTRO