Magazine B_ISSUE No.17 PORTER

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[BRAND STORY]

In 1935, a Japanese bag craftsman, Kichizo Yoshida established Yoshida & CO. LTD. which introduced its own bag brand, Porter, later in 1962. Today, all employees of the Japanese bag company are making their commitments to making bags that adequately serve the primary purpose - carrying items, while continuing the legacy of the founder.

 

[CONTENTS]

02 INTRO

Everyone uses bags. Let’s examine their basic functions.

 

20 SELLER INTERVIEW

B attempts to take a holistic view of Porter by sharing the stories of interviewees from three different groups — sales agents, users and manufacturers. First is a series of interviews with people selling different brands of bags.

 

24 CATEGORIES

There are countless numbers of bags around the world, and they can be divided into a number of categories according to usage.

 

32 INNER SPACE

Porter offers a vast range of products derived from a wide variety of design ideas and materials. This section introduces Porter’s signature products.

 

36 USER INTERVIEW

B found that what Porter fans love the most is the unparalleled functionality of the bags.

 

40 DIFFERENT BAGS

Preferences for bags tend to differ by profession depending on occupational needs.

 

44 BRAND TO BRAND

This section sneaks a peek into Porter fans’ closets to find out what other bags they like — and don’t like.

 

56 DESIGNER INTERVIEW

B met bag designers to learn more about their perspectives on bags.

 

60 SPEC

This section delves into the materials that the Japanese manufacturer uses as well as the production process behind a well-made bag.

 

64 PRODUCTION SCENE

Porter and the company that has introduced the brand, Yoshida & Co., has always emphasized partnerships with craftsmen. This section takes a look at the workshops of those craftsmen and the care they put into each stitch.

 

81 B’S CUT

This section takes a look at Porter bags as a means to carry items.

 

98 BRAND STORY

This section shares the untold stories behind the nearly eight-decade history of Yoshida & Co. This Japanese bag maker takes pride in its historic craftsmanship and its attitude toward bag making.

 

120 OUTRO

As always, everybody has things to carry and a bag to carry those things in.

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